Aerial view of Barcelona with the Sagrada Família

Brandbook

Everything you need to understand, create and apply the visual identity of Twig Meets Barcelona 2027.

Welcome to Twig Meets Barcelona 2027

Every detail helps bring Twig Meets Barcelona 2027 to life.

To help our team and partners work with consistency and confidence, we’ve prepared the Twig Meets Brandbook.

Inside you’ll find the brand concept, visual references, official assets and practical guidelines to keep every application aligned across different formats and environments.

Whether you’re creating a campaign, briefing a supplier or reviewing event materials, this guide is your reference for making consistent visual decisions.

One brand. Different applications. One consistent experience.

Concept

New ground.New opportunities.

Twig Meets is built around movement.

  1. New destinations create new contexts.
  2. New contexts create different dynamics.
  3. And different dynamics open new opportunities.

For Barcelona 2027, the identity combines the experimental and disruptive spirit of Twig Meets with the energy of a global Mediterranean city.

Bold typography, strong color contrasts, technical graphic elements and an urban visual language create an identity designed to feel dynamic, contemporary and constantly in motion.

Bold typography
Strong color contrasts
Technical graphic elements
Urban visual language

Logos

Use the official Twig Meets Barcelona logo whenever possible.

Always choose the version that provides the highest contrast against the background.

LG-01Vertical · White
Twig Meets · Vertical
Download
LG-02Horizontal · White
Twig Meets · Horizontal
Download

Typeface
Primary · Display

Syne ExtraBold

Primary display typeface used across Twig Meets communications.

BoldGraphicDistinctive
  • WeightsExtraBold 800
  • CaseUppercase
Download font
Support · Text

Montserrat

Support typeface for body copy, captions and longer texts.

  • WeightsMedium 500 · SemiBold 600
  • CaseSentence case
Download font

Colors

Palette
Proportion of useHover to explore
55%Black
20%Primary Green
15%Electric Purple
10%Magenta

Use high-contrast combinations to keep the identity bold, graphic and immediately recognizable.

Recommended combinations

Green / Black01
Participant · Admit one
Twig Meets
Barcelona 2027
Purple / Black02
I’m
attending
LinkedIn postTM—BCN—27
Magenta / Black03
See you in
Barcelona
Sticker
Black / Green04
41.3874° N
2.1686° E
New
ground.
Purple / Green05
2027
13—17.10Barcelona
Save the date

Photos

Official Barcelona and venue photography, ready to use in your own communications.

Use photography that shows Barcelona as a contemporary, international destination: architecture, waterfront, streets, urban details, people in motion and the event venue.

Favor images with strong geometry, contrast, movement and unexpected framing.

Avoid overly touristic imagery, generic city postcards and literal Barcelona clichés.

13 photos · click to open

Graphic elements from the Twig Meets identity, ready to use in your own materials.

EL-01Bloom
EL-02Checker grid
EL-03Spark
EL-04Barcode slope
EL-05Vortex square
EL-06Checker fan
EL-07Barcode
EL-08Chevrons
EL-09Compass
EL-10Stacked ovals
EL-11Orbit
EL-12Block
EL-13Fold
EL-14Crosshair
EL-15I-beam
EL-16Blocks
EL-17Cut card
EL-18Burst
EL-19Discs
EL-20Dot grid
EL-21Spiral burst
EL-22Slant grid
Full
set
Items
22 elements
Colors
Black · White
Formats
SVG · PNG · PDF