Making decisions based on intuition alone is no longer enough in freight forwarding. In a highly competitive and relationship-driven market, data plays a key role in understanding performance, identifying opportunities and improving results.

Twig Analytics was developed with this purpose: to give members clear, practical insights into how they are using the network and how they can generate more value from it.

As part of Twig’s commitment to transparency, technology and real business generation, Twig Analytics allows members to track engagement, partnerships and performance across the platform.

What is Twig Analytics?

Twig Analytics is a data and insights tool designed to help members understand how their company and team interact with the network.

Instead of guessing what works, members can rely on concrete data to:

• Improve internal engagement

• Identify business strengths

• Spot partnership opportunities

• Measure results over time

The goal is not complexity, but clarity.

What kind of data can you analyze with Twig Analytics?

User engagement data

This section helps companies understand how actively their team is using the platform.

Members can track:

• Platform usage by each team member

• Latest access and activity frequency

• Number of searches performed

• Current Twig Coins balance

This information helps identify whether the team is fully engaged and where there is room to increase platform usage and results.

Business exchange insights

Twig Analytics provides a clear overview of business exchanged within the network.

Members can analyze:

• Which partners they have exchanged business with

• Volume and frequency of exchanges

• Transport modes involved

• Countries and trade lanes

Visual charts make it easier to identify strengths, patterns and opportunities to focus on the most profitable or strategic business flows.

Partnership opportunities

This area highlights visibility and interest from other members.

Through Twig Analytics, members can see:

• Which companies viewed their profile

• Countries showing higher interest in their services

• Potential partnership gaps where their coverage could add value

These insights help members proactively approach partners they may not have considered before and better position their services within the network.

Event engagement data

Twig Analytics also includes insights related to Twig events.

Members can review:

• Participation history in past events

• Average number of 1-on-1 meetings received and scheduled

• Level of engagement across conferences

This helps companies understand how effectively they are using events to generate connections and business.

Partner Rating overview

In this section, members can view:

• Their average Partner Rating

• The ratings they have given to other partners

The Partner Rating system supports transparency and quality control within the network. Ratings are confidential and play an important role in maintaining high standards across the community.

Feed performance

Twig Analytics also tracks engagement in the community feed.

Members can analyze:

• Number of posts published

• Which posts performed best

• Likes and comments per publication

This data helps members understand what type of content resonates more with the community and how to increase visibility.

Why Twig Analytics matters

Twig Analytics allows members to move from perception to insight.

By understanding how the platform is being used, where business is happening and how partners interact, companies can make smarter decisions, adjust strategies and increase business exchange over time.

At the end of the year, members can clearly evaluate whether they maximized the value of their Twig membership and where to focus next.

Data does not replace relationships in freight forwarding. It strengthens them.

Twig Analytics gives members the information they need to engage better, partner smarter and grow more strategically within the network.